Bread & Boxers

August 29, 2011 • Style

on my most recent trip to copenhagen for the fashion trade shows, i came across little swedish brand bread & boxers and instantly fell in love. selling tees and boxers like selling bread (with some pretty kick-ass branding thrown in), it’s just genius to me. i was almost giddy when alexander handed me a few paper bags filled with white cotton goodness, and i love the packaging as much as i love seeing the boyfriend wearing the contents. well, almost as much. it didn’t surprise me their inspiration wall is one filled with new york city pics, and i so totally get why the ace hotel is in there. if there’s one place that should start selling b&b, it’s right there. looking at this moodboard, it’s taking all i have not to start clicking over to booking.com, by the way.

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my name is stephanie duval, and i am a storyteller. this blog is where i share my favorite stories about design, travel, fashion and the nice things in life.

 

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