i have to admit, tumblr and i have had our issues. i used to approach the platform like any other blog service, and i realize that was my mistake. once you accept the format as a purely visual moodboard, an actually pretty inspiring world opens up. that said, i still like my images with a little more context – but i’ll gladly make an exception for douglas musiolik’s average swedish guy tumblr stream. if this is what’s on the mind of the average swedish guy, i’ll take one.