so apparently muji is rebranding to ‘found muji.’ which is a good thing, because if you’ve ever visited one of their stores, you’ve seen them all, and the product offer hardly ever changes much. is this manoeuvre part of the trend for retail chains to try and appear more like personal, individual stores offering an experience? if so, i think i may fall in love with muji again, and i might welcome that belgian location after all.
via huhmagazine