when i first saw their ad in a magazine, i didn’t even realise it was for a watch brand, but i loved mb&f‘s catch phrase “who said geneva is boring?” geneva is actually getting less and less boring to me the more time i spend there. it’s not an easy city like paris or berlin – you really need to make an effort. so when i read a little article about mb&f’s flagship store, which doubles as a gallery for fun and exciting art and design objects – i decided to go take a look.

it was definitely the most fun we’ve ever had at a watch store: playing with mechanically tapping metal hands, moving lights, and super cool toys for adults – my fiancé was completely taken with the little car in the last pic. shop manager hervé was super nice and told us all the little stories behind the different designs and techniques. so if you’re ever in the neighborhood, this place is definitely worth a visit.