September 18, 2013 • Style

brussels-based gregory de harlez just launched his brand new belgian company escuyer, and if i’m not literally his number one fan, then at least i’m among the first few dozen. and i’m not even the brand’s target group.

escuyer is an underwear label that does things a little differently. it offers socks, tees and boxers via a subscription service, so its customers don’t have to run to the store every few months for new stock. and it approaches its communication from a fresh and interesting prespective – presenting an inspiring tumblr, enlisting belgian artist isabelle de borchgrave to paint on models and asking brussels design studio modern practice to come up with a fascinating and aesthetically pleasing logo.

and if that is not enough reason to go forth and buy their underwear, i think the goods all look pretty hot, too.

photos from escuyer

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my name is stephanie duval, and i am a storyteller. this blog is where i share my favorite stories about design, travel, fashion and the nice things in life.


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