Magic At Het Land Van Ooit

February 16, 2018 • Home DecorKids

my relationship with HET LAND VAN OOIT started many, many years ago, when my sister had her first baby and put up her gift registry there. then my belgian friends started having babies and registering there, too. and even for the ones who didn’t, i often found myself stopping by the shop for gifts for their little ones. i didn’t know any place that had such a huge selection of beautiful brands and products, and of course it helped that the shop is right around the corner of where my parents live. but that’s not the only reason why het land van ooit earned a spot in my heart. the shop has grown so much over the past decade, but it’s still foremost a warm family business with the most passionate team.

three years ago, this shop is where we went to get most of the practical stuff we needed with juliet on the way. today, i find myself rediscovering the shop all over again, looking for the nicest things to add to our home for the arrival of juliet’s baby sister. there are even more brands to choose from now, and more lovely corners to get inspired by in the physical shop. when i went there a few weeks ago to start the registry (more on that later) i took a quick tour to take some pictures and show you around.

what you see in the photos are little peeks into the light and bright gift registry room, where the parents of newborn babies fill cupboards full of goodies. i especially love the slightly closed off zone where parents get some one on one time with het land van ooit’s super experienced staff, who guide them through tough decisions to be made. thought the shop has become positively gigantic over the years, it never feels like you’re strolling through a supermarket for kids stuff – lots of beautifully decorated nooks and corners make sure that you feel inspired all around. also, and i speak from personal experience, if you walk in here once every week, there’s something new to discover every. single. time!

i also wanted to show you the biggest decision we’ve made so far in terms of baby prep – the new baby bed! if you’ve been following along my baby prep adventure on INSTAGRAM, you may have seen some stories from my visit and already know i fell head over heels in love with the crib from OLIVER FURNITURE. their new mini wood+ is pictured on the 7th photo above, and though obviously i think it’s reall really pretty, let me tell you about its genius, too… like many other baby cots, it transforms to adapt to different stages in your kid’s life. so it start out as a small, cozy baby crib, that you can expand to junior size and open up on the side to let your kid get in and out by themself.

but what i love most about it, is that after that stage (where most other beds stop) you can buy a kit to convert the bed into a junio-sized and junior-height highsleeper! there wasn’t an example of that in het land van ooit (which showcases only oliver furniture’s full-size highsleeper), but i got a good look at it while i was at maison&objet last september, and you can discover it on oliver furniture’s WEBSITE, too. it’s so beautiful, and so good that it’s not full-blown single person size… it feels like a much cozier space for kids to make their own when they’re not quite babies anymore, but not quite teenagers either.

the plan that immediately formed in my head is this – juliet’s baby sister will sleep in her brand new cot until juliet is old enough to enjoy (and be safe on) a highsleeper and then i’ll switch baby sister to juliet’s junior sized bed. we’ll go through the different conversions of the mini wood+ much faster than if we would use it for just one kid, and i think this way we’ll get the most out of the bed we already have and the new one. you guys – i never thought i’d be able to get so excited about a BED, but there you go.

in the meantime, the bed is making its way over here so i can start planning where everyone is going to sleep (in my denial-heavy ideal world, everyone is going to SLEEP. A LOT.) so now the only thing left for me to do is choose the bedding and decorations to make it a beautiful and personal little space for the baby. i have no doubt in my mind i’ll find what i’m looking for at het land van ooit, which stocks (among MANY other brands) my absolute favorite CAMOMILE LONDON and gorgeous belgian brands LES RÊVES D’ANAÏS and COCO&PINE… the only difficulty i imagine having is narrowing down the thousands of options!

photos by stephanie duval • post in collaboration with HET LAND VAN OOIT

guys, do you still remember what juliet’s room looked like when she wasn’t born yet and we had just moved into our apartment? whenever i look at THOSE PICTURES right now, i can’t believe how clean and uncosy the space was before she arrived. as you can see in THIS POST i started adding some colorful touches little by little, until end of last year her room evolved into THIS WARMER AND COZIER PLACE for her to feel good and safe. but it wasn’t until i hit the playful-warmth-and-coziness motherload a few weeks ago, that her room really came together…

browsing the new arrivals on the new KIDS LOVE DESIGN webshop, i stumbled upon this gorgeous beauty of a rug by lorena canals. it is obviously inspired by the traditional and colorful beni ouarain moroccan rugs, but it’s quite a bit less expensive and when it gets dirty you can just throw this version in the washer. needless to say – i was sold the minute i first spotted it, and was convinced this was exactly what juliet’s room needed to become the playful paradise i had in mind for her.

perhaps it’s because i introduced it so enthusiastically to her, but juliet was a fan right away, too. lately she’s become obsessed with baby yoga (did i mention we have the most amazing daycare here in switzerland? i love that they introduced my kid to this – she might even encourage me to finally take up yoga with her!), and the giant rug gives her ample space to practice her downward dog and her favorite pose, the butterfly (‘when your feet give each other kisses’, are her instructions.) it’s also her favorite place to play hide and seek with whatever throw or blanket is closest to her, to grab a book from the new book racks i improvised with spice racks from ikea and read it stretched out on the floor… we don’t have a rug that is as fluffy and cozy as this one in our living room, so her own room is fast becoming her favorite place to hang out.

to be honest, i hadn’t anticipated the rug would fit in so well as it does. i feel like all the little things i’ve bought or found and started throwing together now finally start making sense. from the soft pinks to the golden mustard tones that started accumulating, it all needed just a little more color to tie it all together. and it turns out a tiny bit of boho charm, too. i found those cute tassel key chains in a souvenir shop on mallorca, and i love how the colors seem to fit exactly with the ones in the rug. i couldn’t have planned it any better, but i feel like it’s even more meaningful because it was all spur of the moment.

i’m curious – what is your approach to designing your home, or your kids’ room? do you plan it all out, do you seek help from a professional, or do you do as i do – search, gather, collect and pray that it all works out in the end?

so many things in juliet’s room came from (or can be found at) my favorite kids design store in divonne (and online shop, too) KIDS LOVE DESIGN – that gorgeous lorena canals rug, her oeuf nyc bed, the budtzbendix changing table • juliet’s bed is made with CAMOMILE LONDON, KONGESSLOEJD and KIDWILD linens. the numero74 flag line, canopy and bed bumper i found at LIDOR (which has an amazing selection of that brand). the mustard throw is from belgian brand POMAX, and the cute baby blankets, bear lovey and pink knit pillow are also belgian-made, from HVID • juliet is wearing an outfit by GRO COMPANY, slippers from EASYPEASY and sandals from LIMONSODA • the wooden toy camera is from ZOEN VOOR GUST and the crocodile pillow is from GRAMPA PARIS. please leave a comment if you’d like to know the origins of anything else in the photos • all photos by stephanie duval


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my name is stephanie duval, and i am a storyteller. this blog is where i share my favorite stories about design, travel, fashion and the nice things in life.


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