Roomin Gent


September 26, 2016 • Home DecorWork

almost one year ago, my business partner nele and i went on holiday with our little families. having started a business together earlier that year, and with daughters who were born just an hour apart, we felt we needed some time off together to regroup and think about our professional future. with the support of our husbands and lots of late night talks, we started narrowing down all of our ideas to a couple of tangible projects, and together we set goals for the year that was to come. it’s now been 51 weeks, and i could not be any prouder of what we have accomplished together in this time. we launched interior inspiration platform ROOMIN.BE, opened two offline experience homes (the first in ANTWERP this spring, and the second one in ghent just this weekend!) we also launched our own furniture company JOURNUIT, which offers high-quality and highly customisable sofas that are 100% made in belgium and kept affordable thanks to its direct-from-factory-to-consumer business model.

it’s safe to say this is the most tired i have ever felt. even with some of the little breaks we took this year, i feel like we have both been working around the clock non stop. luckily, we managed to gather an amazing team around our projects, and it goes without saying that without their help we would still have plenty of ideas in our minds, but definitely not as much to show for it. that, too, however, has been quite the journey – we both gained so much experience in working with a team and finding the difficult balance between directing them towards a set goal, and leaving enough room for their own creativity and initiative, without stiffling them with control-freak attitude. it’s been a ride, and i’m so happy to say that the end is still nowhere in sight. we have so many more ideas to expand on what we have built, to create the things we know are missing, and to connect the dots between what is already there.

we are leaving on another holiday together in less than a week, but before i’m ready to turn my mind into a blank slate and allow myself to think about the future, i need this moment to take a step back and look at what we’ve created so far. our offline experience home in ghent opened its doors last friday, and we are so, so immensely proud of it. this time we partnered up with interior designer bart degryse of flow interior, who put together the design of our temporary home in ghent with 20 different interior design companies. i think i am most proud of the fact that roomin doesn’t treat these companies as clients, but rather as partners. without their can-do attitude, there would not have been such a richly inspiring experience home to visit now. i am extremely grateful for the trust they put in our team, and the enthusiasm with which they are participating in this journey. thanks BLANCO BIKE LUXURY, BERRYALLOC, BULO, DELTA LIGHT, DESCO, falcon, grupa products, huus, KITCHENCLUB, INSIDE, JAB ANSTOETZ, KRISTINA DAM, LYSDRAP, NIKO, NILL SPRING, SAUNACO, SIGMA COATINGS, STOKKE and YKOON. their products can be admired in the photos above, but are best experienced in real life at #roomingent (until december 18, every thursday to sunday from 11am to 6pm).

we were also pretty psyched to welcome OH MY PARTY to our roomin gent team, as leen and katrien assembled the most gorgeous balloon garland to draw attention to our temporary home, and decorated our garden like a true little wonderland. they’ll be launching their company at roomin gent soon, and i suggest you keep an eye on them because everything they do and make is drop-dead-gorgeous. and a final shout-out to our wonderful team of INSIDERS, without whom and everything else we produce – from our very own newspaper to postcards and tote bags – would not look even remotely as interesting and good (thanks for the graphic design magic JOKE GOSSE!)

if you’re not able to tell from the photos above – i had the most fun gathering inspiring quotes from around the web, assigning them to our wonderful partners based on their values and philosophy, and then integrating them into our interior in as many different and original ways as possible. there are 20 quotes in total to discover in the house, four of which are displayed on the letterboards roomin will be producing and selling starting from december! i can’t put into words how beautiful they have turned out, but they sure look picture perfect at roomin gent! if you’d like to see more, head over to ROOMIN.BE or click the hashtag #roomingent on INSTAGRAM. our journuit webshop is now LIVE, too, so you can finally discover our three different sofa designs and all the endless possibilities to customize them. i definitely plan on sharing more about everything later, but first – vacation time!

photos by stephanie duval


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my name is stephanie duval, and i am a storyteller. this blog is where i share my favorite stories about design, travel, fashion and the nice things in life.


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