when a couple years ago i was invited to a workshop hosted by danish design label VIPP in copenhagen, i was curious to learn more about the company that managed to elevate a trash can to an iconic design object. jette egelund, daughter of vipp’s founder holger nielsen, told the story of how she took over her father’s company and brought it into the 21st century with help from her children, sofie and kasper. she’s an excellent storyteller – charming and honest and funny. she managed to inspire each and every one of the workshop’s invitees. i also got the chance to talk to jette’s daughter sofie, who is currently in new york, establishing the american branch of vipp. she is as vivacious and driven and kind as her mother, and i follow her stories on instagram with much admiration.

i’ve worked together with vipp on several occasions, creating a BREAKFAST STORY with their gorgeous ceramics, sharing the experience i had at their STYLING WORKSHOP, and most recently incorporating their ICONIC TRASH BIN and new SHELVING UNIT in juliet’s nursery. i thought it was time to let you guys in on why i am so fond of vipp – beyond aesthetics. so i asked jette and sofie to participate in the kick-ass ladies interview series. with these stories, i hope to inject a little bit of modern-day feminism into this blog, by letting strong and inspiring women share their experience and wisdom. i hope you’ll find a bit of inspiration in these six questions and answers.

name a challenge that you didn’t think you could overcome but conquered anyway.

jette – taking over my father’s metal workshop alone and without any capital – i had to learn everything from scratch. so i moved in with my mother in my childhood bedroom and spent long nights bending plates of steel for the vipp bins. but i just couldn’t bear to see my father’s work sold and disappear. i knew the bin had potential – and all the hard work proved to pay off in the end.
sofie – giving birth to my two lovely children. beyond comparison.

what is the most important thing you’ve learned in your life so far?

jette – it must be that it pays off to be persistent and stubborn when you’re trying to achieve your goals.
sofie – to dream big and reach for the stars. if you can dream it, you can do it.

what are you trying to teach yourself right now?

jette – to relax and cut down on my hours, as i have actually reached my retirement age.
sofie – to stay focused and be more structured. i am very driven by my mood when i am working, so i tend to get a bit all over the place. my husband says i jump from task to task except for when it’s something that really interests me. well… i try!

if you could only give one piece of advice to anyone, what would it be?

jette – don’t let the sun set on your anger.
sofie – stay focused on your goals and always give it 100%. in denmark, we have a saying that nothing comes from nothing except pocket lint, which i think is pretty accurate.

what is the biggest accomplishment you wish for yourself in the future?

jette – i would really love to be able to remodel my apartment into a lovely space for my partner and me.
sofie – to succeed at my newest venture of moving to New York with my husband and two young children (5 and 8 years old) to establish both our family and family company, vipp.

do you have an icon – someone you look up to or who never fails to inspire you?

jette – i have never had one particular hero that i have looked up to. i feel more inspired by people who work for a greater cause such as doctors without borders.
sofie – actually no. i’m not really a person to idolize a specific individual. i feel more inspired by team efforts, because when they pay off you have someone to celebrate with.

VIPP // SOFIE on instagram
photos by VIPP

Gender Neutral Nursery

March 18, 2015 • Home DecorKids

our little one's gender neutral nursery our little one's gender neutral nursery our little one's gender neutral nursery our little one's gender neutral nursery our little one's gender neutral nursery our little one's gender neutral nursery our little one's gender neutral nursery our little one's gender neutral nursery

while i’m waiting for the last baby essentials to arrive here in switzerland, i’ve been using every free minute i have to arrange and re-arrange our little one’s nursery. it’s fairly gender neutral so far – not only because we’re keeping the sex of the baby a surprise, but also because i wanted to create a clean canvas to start from. i’m not a big fan of color (big surprise, eh?) but i do realize i can’t – and shouldn’t – raise this child in grey, black and white. it’s just that i want to add color little by little, and only the ones that i really like.

we’ve been adding some little details to the room lately, and i thought i’d share some of my favorites. in addition to the lovely IKEA SPRUTT items, we’ve put together the OEUF NYC SPARROW crib and i made the bed with MIKMAX bedding. after deliberating about different lighting options for way too long, i finally bumped into the perfect ceiling lights at IKEA. i love the black-and-white striped textile cords and the paper pendants, especially when put up this nonchalantly.

in the corner where i want to create a little seating area, we’ve put up the superb SHY SERIES BY PLAYTYPE. i love the interplay between the dreamy graphics and the delicate word, and in my opinion it’s the perfect fit for a nursery. we got the black aluminum frames at INTERIO. on top of the SPRUTT CABINET i’ve found a new place for my LUCK BY MONOMINIPRINTS poster, and we’ve put up the small VIPP SHELF to display some knick-knacks.

the nursery sort of feels more like a storage room right now, as we’re keeping all our baby essentials in here, too. just because i know i’d be curious, i snapped some pics of those as well. i’ve always loved this BABYBJÖRN BOUNCER but i especially love it in this perforated version and silver colorway. for the MAXI-COSI CAR SEAT we bought a cover and sleeping bag from FUNDAS BCN, and my husband keeps joking it looks so comfortable he’d like to sleep in it himself. and you’ve already met our gorgeous BUGABOO STROLLER, right? i don’t even mind one bit that we’ll have it around inside of the apartment – it looks amazing in every corner i put it. lastly, i’m also crazy about our ANGELCARE BABY MONITOR – now there’s a sentence i never thought i’d speak. but the angel shape looks so cute, right? and it does give me a sense of calm to know that we’ll be able to monitor baby’s movements thanks to angelcare’s sensors.

for my belgian readers out there, i also wanted to share which places i shopped at for most of these baby essentials. first of all, i was invited to go and discover the refurbished location of ORCHESTRA in zaventem – 5000 square meters of everything you can image you might ever need for the arrival of your little. i’d have to say skip the clothing, but take your time to investigate the rest. they carry each major baby brand under the sun and often have the entire range in stock. check out THIS REPORT about the opening of the shop if you’re curious. they even have a coffee bar in the front, so that’s pretty much a win in my book.

secondly i visited HET LAND VAN OOIT, which is close to where my parents live and thus very convenient, but also one of the most beautiful baby shops in belgium that i know of. they carry the major brands but often also have unexpected smaller labels, like the aforementioned fundas bcn, for example. i found walking around their showroom very inspiring, and all of the ladies there are super helpful and friendly.

for some items, i wanted to stay closer to home, and i looked for a shop in or near to switzerland. i found everything i wished for when i came across KIDS LOVE DESIGN. it’s an online shop with a tiny little showroom about 15 minutes from where i live, and they carry some of my favorite brands for nursery furniture and interior decoration. our oeuf nyc crib and LEANDER CRADLE are both from here, and i’m pretty sure i’ll be returning there soon to add more cute accessories by scandinavian brands like muuto and ferm living. they deliver worldwide, so make sure you check out their recently renewed webshop!

last but not least, i’d love to introduce you to a brand new belgian webshop called STUDIO AIMEE. we’ve decided to register here because i simply love everything owner marissa has selected to sell. it’s a mix of clothes, toys, decoration and necessities, and the focus is on smaller niche brands and unique products. can’t wait to show you what we decided to register for!

photos by stephanie duval


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my name is stephanie duval, and i am a storyteller. this blog is where i share my favorite stories about design, travel, fashion and the nice things in life.


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