there was never any doubt in my mind as to what would become our stroller when we would start having babies. it was always going to be a BUGABOO. somehow, these strollers managed to make parenthood look cool, not boring. i’ve always loved how the brand mixes a certain kind of fashion sense with functionality. i mean, have you seen their special collabs with andy warhol, viktor&rolf, and more recently WITH DIESEL? add to that a strong focus on mobility – a.k.a. easy to travel with – and it just seemed like a match made in heaven.

then i started paying attention to what the dutch label was doing on social media and in the blogosphere, and my admiration grew even bigger. i noticed all those cool mommy bloggers from the states strutting their beautiful bugaboos on the streets of los angeles or new york, and i got curious enough to want to learn more. i got in touch with the headquarters in amsterdam and interviewed someone in the marketing department about their way of dealing with bloggers, the results of which are in my book HOW BLOGS WORK. i still really admire the company’s approach – to go for that genuine click and strive for organic relationships, instead of blowing big budgets on even bigger marketing stunts. eventually, one thing led to another, and now i have to pinch myself to believe that i am myself a bugaboo ambassador now, sharing my love for the brand and its products with you.

the story begins in amsterdam, where bugaboo’s headquarters are based and their very first flagship boutique (in the meantime they’ve opened up a second flagship in capital of cool berlin). it was funny to go back there to pick and choose our own stroller. it seems like just yesterday that my husband and i would stop by here during OUR TRIPS TO AMSTERDAM and sneakily try to get the store attendants to divulge what the next special editions were going to look like. suddenly we had to decide, and in the end we opted for the BUGABOO CAMELEON in an all-black version. for me, it is the most iconic of the company’s designs, and the all-black version makes it such a sleek design object.

once we picked the color and i went crazy shopping for additional accessories – the woolmark for bugaboo collection is insanely beautiful! – the husband was more interested in finding out just how practical this thing really is. we were demonstrated how easily the stroller is taken apart and folded into just a third of its former size, so that it can fit in the trunk of your car, or the traveler bag. we’ve already used that bag to transport the stroller to switzerland. you can check in the bag as luggage and though it is still fairly big (bigger than the BUGABOO BEE, for sure), it’s still really practical thanks to the wheels underneath the bag.

this summer we plan on keeping things very casual and easy, but i just know i’ll be itching to start city tripping again come fall. and i can’t wait to have our little one lie or sit in this beautiful black stroller and discover the world with us.

photos by matthias rabaey