a little over four years ago, i started this blog as my way out of a path that was clearly laid out for me. it became a side track that allowed me to play, discover and experiment with the subjects and forms of storytelling that excite and intrigue me. 

blogging has allowed me to carve out a place in the world – as an individual and as a professional. it has helped me develop a new set of skills and a new view on the world, and i sincerely hope this process of growing and evolving will be a never-ending one.

that said, i feel like it is time for a change. i feel like the blog – as it is now – no longer accurately reflects who i am. and more importantly, it doesn’t challenge me anymore like it used to. it’s almost as if the sidetrack has become the highway, so i want to rediscover ‘the road less taken.’ they say creativity is a muscle, and it’s time to flex mine. i’d like to raise the bar and push myself a little bit harder – see where it will take me.

for those of you who have been enjoying my blog so far – thanks so much for reading. don’t worry – i’m still me, and this blog will continue to reflect that. so you can expect a fair dose of design, travel and style to be a part of the new chapter of 70percentpure.

sorry english readers – this one is for the flemish ones among you.

cultural center c-mine and communications agency gitzwart are putting together a series of blogging workshops and have invited me to host one about the future of design blogging on saturday november 9. i’ll be talking about independency, brand collaborations, monetizing content and personal branding – all from my experience as a blogger, but also from my perspective as a branding consultant and freelance editor.

more information about the event and how to buy tickets can be found here. perhaps i will meet some of you there?